OnePlus announces OnePlus Nord announcement, which will happen in AR

OnePlus is really milking all it can from the upcoming OnePlus Nord launch.

The brand has slowly trickled info about the upcoming mid-range smartphone in form of vague social media mentions and teasers, and now it's officially announcing the phone's announcement, which will happen at 10 a.m. ET on July 21.

To OnePlus' credit, the announcement itself is fairly interesting as it'll happen in augmented reality. To prepare for the launch, download the OnePlus Nord AR app, which is available for both iOS and Android, install it, launch it and follow the instructions to set up the app and your avatar.

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Then, at launch time, open the app and follow the on-screen instructions to start "the immersive AR experience."

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No other details were given. OnePlus warns that you should have a good internet connection to have a consistent AR streaming experience.

SEE ALSO: Catch a glimpse of the OnePlus Nord in new teaser video

On top of this, OnePlus will also give some users a physical AR invitation, which will provide "a unique hands-on experience of the OnePlus Nord product via AR." The company will provide further instructions on how to obtain the invitation through its Instagram account.

As for the phone itself, we know that it'll feature Qualcomm's Snapdragon 765G processor and cost less than $500. OnePlus is periodically opening limited pre-order opportunities, with the next one starting at 4 a.m. ET on July 8.