Samsung Galaxy S25 series announced, including S25 Plus and Ultra

At its Galaxy Unpacked event on Wednesday, Samsung lifted the lid on the Galaxy S25 lineup.

As usual, there are three phones here: Galaxy S25, S25 Plus, and S25 Ultra.

We all pretty much knew that's what would be featured at the show, and that's what we got. Just like last year, the prices start at $799, $999, and $1,299 for the Galaxy S25, S25 Plus, and S25 Ultra, respectively.

Samsung Galaxy S25 base model

Samsung's $799 base model is going to be the least specced-out of the bunch, but not by much. Here's what you get for eight Benjamins:

• 6.2-inch AMOLED display with 120Hz adaptive refresh rate

• 12GB RAM

• 128GB, 256GB storage

• Snapdragon 8 Elite for Galaxy processor

• Three rear cameras: 50MP wide, 12MP ultra-wide, 10MP telephoto

• 4,000mAh battery

Of particular note here is the RAM, which has been bumped up from a base of 8GB on the Galaxy S24 to 12GB on the S25. That's consistent across all three phones, so you're not losing out on RAM by going with the cheapest option this year. The new processor should also provide better performance than last year's model, but without proper testing, we don't know that for sure yet.

Samsung Galaxy S25 Plus

Like in previous years, the S25 Plus is really just a bigger S25. It has a 6.7-inch display with the same refresh rate, the same RAM, and the same processor. The camera specs are identical, as well. The biggest difference, other than physical size, is the presence of a larger 4,900mAh battery. Oh, and you can get more storage, with an additional 512GB option on top of the 256GB base storage in the S25 Plus.

Samsung Galaxy S25 Ultra

Those who spend extra to get the $1,299 S25 Ultra are getting not only the biggest phone of the bunch, but the best cameras, too. On top of that, its 5,000mAh battery is the biggest of the three S25 phones, so it shouldlast the longest. Of course, we'll have to test that to find out for sure.

As for specs, here are the basics:

• 6.9-inch AMOLED display with 120Hz adaptive refresh rate

• 12GB RAM

• 256GB, 512GB, 1TB storage

• Snapdragon 8 Elite for Galaxy processor

• Rear cameras: 200MP wide, 50MP ultra-wide, 10MP/50MP telephoto

• 5,000mAh battery

All models will see Galaxy AI upgrades

In the age of creeping AI, software features took on a bigger role in this presentation than hardware improvements. Samsung highlighted AI agents that can do multimodal things across different apps, all in one action. For instance, you can ask the phone's AI to find a certain type of recipe andadd that recipe to your phone's notes app, all in one go. Circle to Search has also been improved, with the new ability to recognize URLs and phone numbers on your screen.

Samsung highlighted some AI features for photography and videography, such as an improved version of generative editing that can detect and remove shadows of objects you removed from photos. Audio Eraser (something that appeared in Pixel phones a couple of years ago) can identify and lower the volume of certain elements in the backgrounds of videos, too.

So, in summary, you get more RAM on the base model, a better processor, and a bunch of AI enhancements, among other small odds and ends. To top it all off, no prices were raised for any of the models, either.